The Beer Gals Gift Guide

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beer gals holiday gift guide

 

Get that beer-loving friend the goods they need to elevate their enjoyment of beer. From trendy bottle openers to brew kits, the Beer Gals gift guide will inspire your inner beer geek. Enjoy.

1.Beer truffles? Yep, it’s a thing. These flavorful chocolates pack some impressive flavors that come from the well known beers they’re made with. Share them with friends or eat them all yourself. Start munching here.

2. This company is no joke and they’re saving the world from lukewarm beverages one insulated water bottle at a time. Their growler is no different and will keep your beer cold for up to 24 hours so no matter where you head you’ll be able to sip a cold one when you get there. Plus, you’ll feel good about your purchase with their 5% back program. Buy yours here.

3. BrewBracket is a beer tasting party in a box (that comes directly from their website, there’s really no better way to phrase it.) These blind tasting kits include the full set up for a tasting at home with friends. If all goes well you could end up finding your perfect pint. Taste here.

4. The number of NY breweries is growing by leaps and bounds. Track your progress with this beer cap map. It’s conspicuous presence on your wall also acts as a conversation starter. Get going here.

5. It’s toward the end of the night and you’re friends convince you to open that special beer you’ve been saving. Of course you can’t finish it and all of your waiting is for nothing…or is it? With this little gadget, your open beers will stay fresh for dayz. Save them here.

6. The Mighty Magnetic Bottle Opener will be your next party’s best friend. Watch your guest’s amazement as they open their beers and the mighty magnet catches each cap. As one reviewer said, “It does exactly what you’d expect it too.” I’m in, thanks for that solid review. Start opening here.

7. You love your beer and it’s time to take a crack at brewing up your own? Love2Brew has got you covered. They have a wide variety of options so if you’re feeling Belgian triple you’re all set and if you’re inner hop is calling, you’re covered with several IPA options as well. Get Brewing.

How Social Should Craft Beer Be?

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I’m sure many of you already know of and use the app Untappd, but for those who either aren’t aware of it, aren’t using it, or both, high-five/hats off/curtsy to you. However, I’m a fair and honest person. First I’ll talk about its pros…

According the official website, “Untappd is a mobile social check-in and discovery network specifically for beer enthusiasts. We provide breweries with a unique platform and suite of tools to connect directly with and analyze those who matter most, the consumers.”1

Breweries, distributors, bars, and others in the beer market chain can use the app to advertise, engage with their drinkers, and analyze performance trends. As a copywriter who has worked in advertising and for many agencies who have beer clients, I can definitely see how advantageous these features can be.

But for once, I’d like to remove my marketer lenses and think about this app as your average consumer; like a real person.

BeerAdvocate.com says, (and my former Beer & Wine Tasting Professor at Syracuse University would agree,) “When analyzing a beer, you can’t just swill it down, burp, and say ‘it’s great’ or ‘it’s crap.’”2 There are steps to be followed to get the most out of your beer. I’ve summed them up below:

  1. Look: Pause and marvel at its greatness.
  2. Agitate: Swirl you glass to pull out aromas and slight nuances as well as loosen and stimulate carbonation.
  3. Smell: 90-95% of what you experience is through this special sense, so you’ll want to breathe in through your nose, then with your mouth open, followed by your mouth only.
  4. Taste: Sip, but don’t swallow right away. Let the beer move throughout your entire mouth and over every taste bud. Absorb the mouthfeel and consistency. Exhale to release stimulations and detect any sweetness, salty flavors, acids, and general bitterness.

And now for my favorite personal addition of a fifth step:

  1. Share: By “share,” I mean face-to-face sharing of your tasting with the great people you’re having this amazing experience with. Rather than rudely hopping on your phone to check-in to your beer, rate your beer, describe your beer, take a picture of your beer, or potentially earn some random badge for drinking your beer, remember to simply exchange your comments right there. In-person. With whomever you’re drinking with and…ENJOY IT. Enjoy the moment.

This is a blog post and just my opinion, but I believe that brewers have worked hard to make their perfect little masterpieces and deserve the respect of your full attention. Their enormous amount of time and labor went toward making a great beer to be shared with great friends via live human interaction.

Even more telling, there have been numerous studies on the psychosocial benefits of moderate alcohol consumption amongst peers, including enhanced moods in natural and experimental settings, leisure enhancement, reduced stress, and increased sociability and social cohesion. 3 Seriously, why would you want to do anything that could take away from these benefits?!

So next time you decide to step away from the real world for the several minutes it takes to check-in, think about the people around you, the brewers, and the benefits you’re checking out of. You’re really only hurting your own experience.

Sources

1 https://untappd.com/business

2 http://www.beeradvocate.com/beer/101/taste/

3 http://lifeprocessprogram.com/lp-blog/library/psychosocial-benefits-of-moderate-alcohol-consumption/